Parent PA

Modern parenting isn't just emotional. It's operational.

The worst moments aren't the big deadlines. They're the small ones — arriving at a party without a present, or learning about the nativity from another parent's photos. They don't feel like admin mistakes. They feel personal.

9M+working mothers in the UK
~72%female employment, a record high
2.5×more unpaid care work carried by women
How it works

Don't just remind me. Think ahead for me.

Not a reminder app. Not a calendar. Parent PA is the external brain that carries the mental load — and quietly gets things done.

Knows what's next

Maps each child's life stage — pregnancy, vaccinations, admissions, exams — so only what matters now ever surfaces.

Knows your postcode

Council deadlines and school catchments differ. Parent PA prioritises by what's truly at stake — and flags it early.

Keeps it safe

Birth certificates, school offers, NHS letters and passports in one secure vault, with expiry dates tracked for you.

Just ask

Speak or message like you would a PA. Get the week ahead, a clear next step — and the task actually handled.

One steady pair of hands, from the first scan to the first day of university.

We don't give medical or financial advice. We orchestrate action — using verified public sources only.

  1. PregnancyScans, milestones, maternity leave
  2. 0–2Registration, vaccinations, nursery lists
  3. 2–4Early years funding, school applications
  4. PrimaryTrips, theme days, parties, uniforms
  5. SecondaryAdmissions, GCSE and A-level timelines
  6. 18UCAS, deadlines, the starter kit
Why we built it

Built on a real relationship, not a market gap.

Our founder, a mother of three, had a human Chief of Staff called Kate — someone who carried the admin so she could carry her attention home. Parent PA is our attempt to give every parent that same relationship.

“I've lived the pressure of trying to be exceptional at work and fully present at home. Parent PA buys back the headspace — and protects the moments that matter.”
Meeta SahniFounder & CEO, Parent PA
For employers

Give your working parents their headspace back.

We're partnering with a small number of UK employers on founding pilots — a family benefit that's used every week, not once a year.

Talk to us about a pilot

Fewer 'sorry, school thing' moments

Less last-minute scrambling means more focused, present people at work.

A benefit parents feel every week

Support that follows a family from parental leave through the school years.

Shaped with you

Founding partners help decide what we build next.